Step 5: Newton Running’s New Green Shoebox
Newton Running, a running shoe company based in Boulder, Colorado, packages their product in a carton made of 100% post-consumer recycled material as their company’s green steps.
Working with TDA Advertising and Design, Newton Running designed the molded carton to fit the shape of the shoes. That means they eliminated the need for tissue paper filler. In addition, rather than add tissue paper to the inside of each shoe, the company stuffs one shoe with a pair of socks and the other with a reusable shoe bag.
According to its website, this alternative shoe packaging is just one of many ways that Newton Running incorporates sustainability into its business plan. The company also:
- Uses recycled products in the production of running shoes (recycled yarn shoe laces, recycled yarn in the webbing strip, a minimum of 10% recycled yarn in the outer sole, ECOPET recycled products)
- Has eliminated the hangtags that other manufacturers use to highlight special materials, features,etc.
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