1000 Green Steps » green cereal box http://1000greensteps.org New Green Business Ideas Fri, 10 Sep 2010 22:28:38 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Step 26:The Kellogg Co. Tests New Green Cereal Box http://1000greensteps.org/2009/02/05/the-kellogg-co-tests-new-green-cereal-box/ http://1000greensteps.org/2009/02/05/the-kellogg-co-tests-new-green-cereal-box/#comments Thu, 05 Feb 2009 13:22:17 +0000 Kathryn J. Siranosian http://1000greensteps.org/?p=406 In a nod to the up-and-coming field of green packaging, the Kellogg Co. is testing a new cereal box that uses 8% less material, reports Ad Age as their green steps program.

The new box:

  • uses 8% less material
  • packages the same amount of cereal
  • saves space on store shelves and home pantries
  • could help Kellogg cut costs and reduce its carbon footprint

The company will be testing the new box design in the Detroit area over the next six months.

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