1000 Green Steps » Kellogg Co. http://1000greensteps.org New Green Business Ideas Thu, 01 Sep 2011 13:42:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Step 26:The Kellogg Co. Tests New Green Cereal Box http://1000greensteps.org/2009/02/05/the-kellogg-co-tests-new-green-cereal-box/ http://1000greensteps.org/2009/02/05/the-kellogg-co-tests-new-green-cereal-box/#comments Thu, 05 Feb 2009 13:22:17 +0000 Kathryn J. Siranosian http://1000greensteps.org/?p=406 In a nod to the up-and-coming field of green packaging, the Kellogg Co. is testing a new cereal box that uses 8% less material, reports Ad Age as their green steps program.

The new box:

  • uses 8% less material
  • packages the same amount of cereal
  • saves space on store shelves and home pantries
  • could help Kellogg cut costs and reduce its carbon footprint

The company will be testing the new box design in the Detroit area over the next six months.

More green packaging news is available here.

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