Readers loved the design of the green shoebox 1000 Green Steps posted about last week.

But since then, Newton Running has released news that the molded pulp boxes weren’t very sustainable to produce or ship.

As a result, the company has decided to use a more conventional-looking shoebox that is made from 100% post-consumer waste and printed with soy-based inks.

This new, even greener shoebox is easy to store and ship. Plus, it’s lightweight and simple to break down and recycle. Rather than tissue paper, Newton Running will use cardboard inserts (scraps from the box die-cut) inside each shoe.

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Newton Running, a running shoe company based in Boulder, Colorado, packages their product in a carton made of 100% post-consumer recycled material as their company’s green steps.

Working with TDA Advertising and Design, Newton Running designed the molded carton to fit the shape of the shoes. That means they eliminated  the need for tissue paper filler. In addition, rather than add tissue paper to the inside of each shoe, the company stuffs one shoe with a pair of socks and the other with a reusable shoe bag.

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