Readers loved the design of the green shoebox 1000 Green Steps posted about last week.
But since then, Newton Running has released news that the molded pulp boxes weren’t very sustainable to produce or ship.
As a result, the company has decided to use a more conventional-looking shoebox that is made from 100% post-consumer waste and printed with soy-based inks.
This new, even greener shoebox is easy to store and ship. Plus, it’s lightweight and simple to break down and recycle. Rather than tissue paper, Newton Running will use cardboard inserts (scraps from the box die-cut) inside each shoe.
The Coca Cola Co. has awarded $400,000 to Michigan State University’s College of Agriculture and Natural Resources to help establish a “think tank” for green packaging as their green steps.