Newton Running, a running shoe company based in Boulder, Colorado, packages their product in a carton made of 100% post-consumer recycled material as their company’s green steps.
Working with TDA Advertising and Design, Newton Running designed the molded carton to fit the shape of the shoes. That means they eliminated the need for tissue paper filler. In addition, rather than add tissue paper to the inside of each shoe, the company stuffs one shoe with a pair of socks and the other with a reusable shoe bag.